Part B. Marketing concepts poster. 30 Marks. Due: Thurs 8th Aug 9am

Purpose: to illustrate your understanding of a range of marketing concepts. Create a poster to visually demonstrate your understanding of marketing concepts. Your poster must present the following:

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One marketing concept (from your five in Part A) that has been applied to the Tourism New Zealand 100% Pure marketing campaign One successful outcome of the Tourism New Zealand 100% Pure New Zealand marketing campaign. One challenge the Tourism New Zealand 100% Pure NZ marketing campaign has faced

Poster Guidelines

• Paper size A2 or larger • Formatting should be professional looking, clear and easy to read • Pictures, tables and graphs to be used • All references must be in APA format with in-text citations, reference list provided on the rear of the poster

Part C. Presentation of poster. 40 Marks. Due: Week starting 8th Aug during class time

Purpose: to evaluate marketing concepts to an audience and answer questions, to show the depth of your understanding.

The posters will be displayed in classroom. Colleagues will view them and provide feedback. This will include you having the opportunity to briefly explain your poster (5 minutes) and to have questions asked by the audience. As an active audience member you will be required to ask one (open) question.

In your five minute poster presentation you will evaluate and outline the success of the Tourism New Zealand 100% Pure New Zealand marketing campaign by discussing the following as it relates to your poster;

Evaluate one marketing concept that has been applied to the Tourism New Zealand 100% Pure marketing campaign

Evaluate one success factor of the Tourism New Zealand 100% Pure NZ marketing campaign • Evaluate one challenge the 100% Pure NZ marketing campaign has faced and explain what Tourism New Zealand has done / or doing to address this challenge.