Contents

A. Introduction: Pizza Hut 3

B. Vision and Mission 3

C. Financial and Non Financial Strategic Objectives 3

Financial Objectives 3

Non Financial Objectives 4

D. Analysis 5

SWOT Analysis 5

Porters Five Forces 6

Value Chain Analysis 7

E. Evaluation of Strategic Alternatives 7

F. Business Strategy 8

G. Conclusion 8

References 10