Table of Contents

Introduction 2

About: Organization 2

International trade 2

Trading in New Zealand 2

Export in New Zealand 2

Juice industry in New Zealand 3

Number of exports in New Zealand 4

GDP of New Zealand and contribution of export in GDP 5

Export related laws 5

Product target rationale 5

Targeting customers 6

International market segmentation 7

STP process 7

References 8