DBN603 Strategic Management Assessment 2: Assignment (Case Study Based)
  • Question / Requirement

Assessment Instructions

Please read the attached article – Managing Business Operations David Robb and answer questions posed in this assessment.

Where possible use New Zealand business examples supporting your ideas.

All researched material must be correctly referenced.

Section 1: Business Objectives (LO2 – 15 marks)

In the article the author suggests New Zealand business should set better business strategic objectives to establish more successful and sustained businesses for the future.

1.1 From the case study develop two strategic business objectives that could be used by New Zealand businesses to enhance their performance and justify why they are required. (5 marks).

1.2 Cite two New Zealand businesses that are publicly expressing similar business objectives and explain why they have chosen these objectives. (5 marks).

1.3 Cite one other New Zealand business using a different strategic business objective and explain why they have used it. (5 marks).

[All discussions or evaluations are to be referenced to acceptable literature.]

Section 2: Business Objectives and Operational Management (LO 3 – 15 marks)

2.1 Discuss the role of operational management in setting strategic business objectives. (Use examples to support your ideas.) (5 marks).

2.2 Analyse the impact of two operational areas on the strategic business objectives expressed previously on a New Zealand business. (10 marks)

Section 3: Business Objectives and Management Accounting (LO 4 – 15 marks)

3.1 Discuss the importance of Management Accounting in setting strategic business objectives. (Use examples to support your ideas.) (5 marks).

3.2 Analyse the impact of two management accounting processes on the strategic business objectives expressed previously on a New Zealand business. (10 marks)

Section 4: Business Objectives and Sales and Marketing (LO 5 – 15 marks)

4.1 Discuss the impact Sales and Marketing has on setting strategic business objectives. (Use examples to support your ideas.) (5 marks).

4.2 Analyse the impact of two Sales and Marketing processes on the strategic business objectives expressed previously on a New Zealand business. (10 marks)

Section 5: Business Objectives and Human Resources and Risk Management (LO 5 – 20 marks)

Human Resources

5.1 Discuss the impact Human Resource Management has on setting strategic business objectives. (Use examples to support your ideas.) (5 marks).

5.2 Analyse the impact of two Human Resource Management processes on the strategic business objectives expressed previously on a New Zealand business. (10 marks)

Risk Management

5.3 Discuss the impact Risk Management has on setting strategic business. (Use examples to support your ideas.) (5 marks).

5.4 Analyse the impact of two Risk Management processes on the strategic business objectives expressed previously on a New Zealand business. (10 marks)

References (allocated marks are covered in other sections)

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