DBN 602 Business Communication Assessment 1: Research Based Assignment
  • Question / Requirement


•Select and research a New Zealand business with communication related issues/challenges. The business must be an existing and registered business that currently operates in New Zealand. Attach the case study/scenario in the appendix of the report. Your lecturer must approve your selected organisation and issues.

•You must write between 2,800 to 3,000 words (excluding the cover page and references) to ensure a sufficient discussion of each part.

•Identify TWO (2) communication related issues/challenges that your New Zealand business has faced or is facing. The issues must be real and factual.

•Note: The report must provide an accurate representation of the business. This must also be written in such a way that a reader with no prior knowledge of the business would understand the topics covered.

A copy of your report must also be submitted in Turnitin. Turnitin Upload Name Sample

Organisation (Name: ID)

XYZ Business (John Doe: TIZ0000123)

©Aspire2 International Business & Technology, DBN602 A1 V4, June 2019 Page 3 of 5

PART A: Introducing the Business and its Communication Strategy (LO1: 5 + 10 + 15=30 Marks) & (LO5: 20 Marks)

i) Business Introduction (5 marks)

Research and outline the nature and characteristics of the New Zealand business you have chosen.

In the introduction, present:

– the name, size and scale of the business (1 mark)

– the products and services provided (3 marks)

– areas and/or countries served (1 mark)

ii) Communication Methods/Approaches (2 Methods/Approaches*5 marks=10 marks)

Evaluate TWO (2) communication methods/approaches the New Zealand business uses to relate to its stakeholders. Where possible attach examples or screen shots of the communication methods used by the business you have chosen.

iii) Competitive profile (5 Analysis*3 marks=15 marks)

Analyse the following:

 The Business’s main direct competitors in NZ

 Substitute/directly competing products

 The Relative size of competitors (market share/size)

 Intensity of competition

 Significant trends affecting profitability

PART B: Analysing Communication Issues/Challenges (LO5) (20 Marks)

Analyse TWO (2) communication issues or challenges faced by the New Zealand business.

Analyse the two communication issues in terms of:

– The cause and development of the TWO (2) issues/challenges (what and how it happened)

– The impact of the issues on the business’s performance

– Impact of issues on stakeholders

(2 issues/challenges*10 marks=20 marks)

©Aspire2 International Business & Technology, DBN602 A1 V4, June 2019 Page 4 of 5

PART C: Applying Problem Solving Skills (LO6) (40 Marks)

i) The Response plan (15 marks)

Develop a response plan to show how you would respond to the two issues/challenges in your selected organization. Apply one of the following models to each issue/challenge from the models given below:

• The Six Step Problem solving model

• Problem solving/Decision making model

• Five steps for Business Problem solving

• Five Steps to Conflict Resolution

ii) Implementation plan (5 marks)

Explain how the implementation of the plan will improve the business efficiency or effectiveness.

iii) Communication methods/approaches to address issues (20 marks)

Discuss how you would communicate the TWO (2) issues to the most crucial stakeholders.

You need to:

1. Identify and justify the stakeholders you have selected. (2 marks*2 issues=4 marks)

2. Develop the most appropriate methods of communication to relate to stakeholders. (2 marks*2 issues=4 marks)

3. Justify the appropriateness of the communication techniques with evidence for each of the business issues/ challenges. (All evidence must be attached in the appendix)

(6 marks*2 issues=12 marks)

Part D: References

You must cite ALL sources used in writing this assessment. Only genuine primary or secondary academic sources are allowed to be used as references. Blogs, Wikipedia, or other similar non-peer reviewed materials will not be considered or given marks. Use APA citation format (6th edition) when citing sources or references.

©Aspire2 International Business & Technology, DBN602 A1 V4, June 2019 Page 5 of 5

Include a list of books, journal articles, web sites, and other communications used in your investigation or cited in your report in alphabetical order.

Ensure that ALL sources used in your research are cited in your research assignment. Use APA 6th edition format in your references. Links, URLs, incorrect, and incomplete citations would not be considered and must be redone. You must use at least FIVE (5) academic sources.

If your paper severely lacks citation, it is considered a major plagiarism offence.

 Sections that lack citations from genuine sources may receive ZERO marks. (If the section does not require citation or is opinion-based, this may not apply).

 Sections copied (whether it has been paraphrased) from other students (enrolled within or outside of Aspire2 International) will receive zero marks

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